Digital marketing is essential for success in any market and the educational and learning institutions of America have not been left out of the competition. If your school is not applying the most effective strategies and content describing your educational plans, references from happy parents and engaging opportunities to check out the admissions office, you can expect many of your clients will be taking their children to the next option on the list.
It is important to keep all these applicants from going to the competition, but how?
As most people are aware, the importance of video content in marketing campaigns is increasing at a steady rate. From the largest corporations down to the school across the street, everyone is whipping out their cameras and creating video expressions of product benefits and so on. The reason behind this sudden trend in video marketing is obvious, people are looking for a visually engaging way to digest information beyond cold hard facts in text format.
With video content, the chances of hitting a ‘viral’ result is greatly increased. With more and more users engaging YouTube (60% increases from last year’s figures) the chances of a video being viewed by the a huge demographic is increasing greatly.
And what better place to find endearing, entertaining and essential content for a school’s marketing campaign than to take a video inventory of your school’s performance and activities?
According to the experts, by the end of 2017, video traffic will account for more than 60% of all online traffic. This alone highlights the point being made, to leave out all that video content from your school’s marketing campaign is to court disaster.
Content marketing campaigns are another great way to engage the families and parents in your area. By applying the position of experience in your area and industry, you can easily collect a good amount of keywords you know families are specifically concerned with. These can then be applied into an engaging blog with content that will appeal to your applicants.
The content does not need to be any longer than 300 – 400 words at a time and posted when you and your expert SEO advisor believes would be most convenient to your target audience. Be sure that you always create something that your audience will love, even if the keywords are not always perfect. With a strong call to action at the end of each will provide the opportunity to close a deals before they are gone
Social Media Strategy
The thing that will round off all your marketing strategies and lead to plenty of traffic to your site and valuable content will be a formidable social media strategy. Beyond, just providing exposure your social media platform will also help you retain and communicate with your student and parents.
A social media campaign of this caliber must be taken seriously and can be close to a full time job unless it is completed with all the techno tools at your disposal. This is especially important if you will promoting your school across YouTube, Twitter, Facebook, Pinterest and Instagram.
While you will want to have a seamless theme that runs through each of your social media channels, it is important to understand the individuality of each social media platform and not just post content for the sake of more content.
Taking an individual approach to social media platforms and making sure you are keeping your message clearly attuned to the platform in question is the best practice for social media dominance.
Instagram is a great way to attract the younger audiences and engage them visual footage and exciting imagery this is where your visual campaign will be focused. Facebook is still a great place for posting content geared toward their parents and families as a whole.
You will surely find that as you make progress along your social media frontier you will find which platforms, practices and content is the most expedient for reaching the audience you are searching for.
Final Pieces of Advice
Digital Assets Factory, an SEO and Digital Marketing Agency in Austin, TX has witnessed traffic increases to the websites in their management by as much as 300% due to their special brand of content strategies and search engine optimization. This was last experienced in their work for The Magellan International School.
If you are planning to begin a marketing campaign that will attract the attention you need, begin by collecting a record of all you do. Taking extensive image and video inventory of your most impressive work will give you the stuff your applicants are looking for.
Finally, find an expert who can bring the results you need. If you aren’t presenting a competitive front in the online world it is likely you will lose many applicants to competition.